- Who: I tried to interview a variety of different people that could possibly fall outside the market of fast delivery of everyday items and surprisingly found a few. Many of my interviewees claimed they just didn't believe in a service that they could do themselves, no matter the circumstances or pricing. Two of these individuals are still in high school and either 1) can't drive anyway or 2) rely on their parents for everything they need, so they wouldn't benefit from a delivery service. I also interviewed my supervisor who is a middle aged father of one that claims his schedule is flexible enough that he doesn't typically have a problem getting to the store when he needs to. I interviewed two international students who live near Oaks Mall and they both said that although they live far from campus, they don't mind having to go out to get their own supplies whether it be walking or taking the bus.
- What: Both of the international interviewees didn't fully understand the concept of having a delivery service when they can easily walk or transport themselves to the store; they find the U.S.' culture of relying on things like UberEats and grocery store delivery to be strange. However, as I highlighted in the first part of this hypothesis, there are people who simply don't have the time or the ability to physically get to the store. I think the need here stems from not necessarily laziness but adapting to new technologies and services available that can allow people to live with ease.
- Why: I think the difference in need here lies in priorities. For those in the boundary, the money is worth the convenience of saving time or not having to go to the store. For those outside the boundary, there is no (perceived) benefit of having a delivery service of this nature.
Inside the Boundary Outside the Boundary
Individuals that prioritize convenience
| Individuals with no preference for convenience | |
Fast delivery of everyday items for individuals who can't or don't want to get to the store themselves
| A service for individuals who have the means to do it for themselves | |
| Make life easier on a daily basis |
Alternative options to physical shopping (i.e. grocery store) or ordering online (i.e. Amazon Prime)
|
I think your responses from the international interviewees are the most interesting part of your findings. It really is crazy how much we take certain things for granted, such as delivery services for small items, in the U.S, and how our dependence really is growing on these services. That being said, it still appears that the service would be used heavily, whether it’s by people who really need the service or just enjoy the convenience.
ReplyDeleteThe way I look at services like these are from a time management perspective. Those who are just outside of your "who" have the ability to perform the chore of shopping on their own, and like the father, have the time. If you are someone strapped for time, you could simply make the choice to spend the money on having that chore fulfilled, that way you can spend your time on something more productive. For example, I am capable of fixing my car when it breaks, however I am even more capable of making good money at my job and paying someone to fix my car more quickly. Its simply more efficient. Everyone has to shop so the "who nots" of your idea can very quickly become "whos".
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