Idea Napkin No. 2

• You: My name is Imelda Ogango and I'm an APK major with a French minor on the pre-med track. I've been fortunate enough to have experiences in different fields such as healthcare and international studies which I think have strengthened my ability to understand and communicate with people from various backgrounds. While I ultimately want to pursue a career in medicine overseas, I would like to see my delivery idea help people in need.
• What are you offering to customers? I am offering an affordable delivery service of everyday items and other services to customers who are otherwise unable to go to the store or are in need of companionship. My idea will work as a standalone site that is stocked similar to a typical grocery or convenience store with an app that customers can quickly order items online. Hired drivers will eliminate the need for a third-party service and ultimately keep prices low. There will also be trained professionals on staff that can be "hired" for certain amount of times to help those individuals who might require extra assistance.
• Who are you offering it to? This service will be catered to individuals who are unable to travel (easily) on their own to go shop and/or need an extra hand to help them out. This includes the elderly and those with disabilities.
• Why do they care? In the past few years, we have seen a rise in companies that offer fast delivery times (i.e. AmazonPrime free two-day shipping) as well as more restaurants offering their menu on third-party apps for delivery (i.e. UberEats and BiteSquad). However, the cost of having an AmazonPrime account or paying up to $5 in fees for food, even more during "surge" or "popular times" can add up. I believe customers would care about my service because it will not only bring them everyday things they actually need at a low price, but it also has a personal touch of having the option to have an actual person coming to help them around if they need it.
• What are your core competencies? There is currently a similar business model that exists with my idea called GoPuff that has around 55 locations around the country. However, they recently have had trouble with privacy and sharing consumer's private information. My service will have an explicit privacy policy that will prevent things like that from happening. I also will have professionals on staff, rather than just random drivers like UberEats hires, that will help create a culture focused primarily  on customer service. In the long term, I would like to see this idea expand to underserved areas of the U.S. and developing countries overseas to offer more immediate aid to those in need (i.e. clean water, fresh food, medical supplies, etc).

I think these elements work well together in turning this concept into reality. There is an unmet need for a relatively large demographic that could be met with this delivery service. I took into consideration the feedback I received on my first idea napkin and ideas that Dr. Pryor shared in the workshop to make some changes to my original idea. First, I got a few comments that mentioned I needed to differentiate myself even more from existing delivery other than just offering lower pricing. I decided to add in the customer service element because I thought it was a unique expansion that people would like to use. I also geared away from targeting college students and focused on a broader population that has more potential of future growth and actually utilizing the service.