What's Next?

• Existing Market
• I think the next step in my venture is identifying individuals who are not currently participating in daily physical activity and/or following a healthy diet, but are interested in starting, and offering a sample product for $1. This would be similar to the one I created for the workshop with a little information on nutrition, a sample meal plan, and only 3 workouts. 
• I interviewed 3 middle-aged adults with kids, 1 father and 2 mothers. The father has a gym membership, but his attendance is not regular. They all had tried popular diet trends they had seen on TV, read about in the news, or heard from their friends but either couldn't keep up with them or get their families to follow as well. All 3 of my interviewees thought the idea for a sample product would be a good idea, and all 3 expressed interest in purchasing the full product because of its low-cost and simplicity. The father was also interested in having workouts that he could follow in the gym that would improve his attendance and increase his motivation to be active. The mothers loved the at-home, no-equipment workouts because they are usually running on low time to get to a gym. They were also interested in the nutrition aspect because they have to take into consideration foods that they feed their kids.
• Based on my previous experience with selling a sample product for the workshop and the feedback I received from my interviewees, I am still confident in my idea. There is a market that exists for my product and several customers willing to pay for it. I think the path that I've set for the venture so far works in first offering a sample at more than half the cost, then offering the full option at $5, and eventually the most in-depth brochure at $10 for more experienced or well-off individuals in the market.
• New Market
• A market that I didn't really consider because there are already so many options for them are college students. This population is at an advantage over my existing target audience because they have so many more resources available to them (i.e. social media tools, on-campus meal plans, free gym facilities). I think my product could be appealing to this market because it is affordable, which every college student can appreciate, and gives a structured outline that can aid in weight loss or management goals.
• I interviewed 2 UF students, one that lives in the dorms and another that lives near me off-campus. The on-campus student lives in Murphree, right next to Student Rec, and claims her gym attendance is pretty regular but she struggles with weight because she doesn't know a lot about nutrition. The off-campus student is the opposite, since he has taken HUN2201 (Fundamentals of Human Nutrition) and would like to go to the gym more often, but doesn't know how to lift properly. He suggested that on the online version of my product I offer tutorials or step-by-step instructions on how to perform exercises that I include in my workouts.
• I appreciated the feedback I got from this new market because it gave new perspectives that I hadn't thought about before. As my venture grows I will have to adapt to market changes and offer more information in my product. This includes providing more information on exercises through videos or images for people to learn correct form and technique. Given my experience with the current fitness industry, I didn't think college students would be interested in my market. But, I underestimated the amount of people who don't know about exercise and nutrition or necessarily turn to social media or the Internet for guidance in this field.