Friday, March 15, 2019

Create a Customer Avatar

She is a junior Gator at the University of Florida, living off-campus for the first time in her college career. While she enjoyed living in Springs for two years with her best friend, she’s glad they found a house near mid-town that they can call their own. Whenever she needed anything, she’d walk to Chomp-It at Graham, take the bus to frat Publix, or pray her roommate wasn’t busy to give her a ride in her Jeep. But now, not only does she have a great new house, but her parents finally decided to get her a scooter! Baby blue with a matching helmet and parking decal that she can literally take anywhere! Perfect for scooting the short distance to the Standard for Chick-Fil-A or the new Publix on 13th Street. One day, as she’s finishing her homework with The Office playing softly in the background, her stomach starts to growl and the batteries for her calculator die. With no food in the fridge, the last of the batteries gone, and her roommate out of town for the weekend, she quickly runs to get her scooter keys. As she’s making her way out the door, a flash of lightning illuminates the sky and a crack of thunder shakes the house and rain starts falling down from the sky. A typical summer afternoon in Rainesville, but what is she going to do now?


What do I have in common with her? I also didn’t have any mode of transportation until junior year, so I understand the struggle of having to get around town to get things you need. Before I drove my car down from Virginia, my scooter was a lifesaver about 95% of the time. The other 5% it was the complete opposite thanks to rain and a faulty battery. I don’t think this is a coincidence because with the size of the student population at UF, there are several people who don’t have bikes, scooters, or cars to get around and could use a delivery service as a solution to this problem.

Image result for moped in the rain

5 comments:

  1. I love how you personalized your avatar so much! I may have missed the true point of this assignment as I didn't relate as much, but I like that I can reflect on this by looking over your post. I think you conveyed the idea of your prototypical customer well by giving a brief story and your business idea sounds valid within most students' eyes from my respective opinion.

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  2. Hi Imelda, impressive use of imagery. I also looked at this assignment a bit different but I think the beauty of the class is that there is creativity involved. Your avatar is more about a customer who finds themselves needing a service and not a list of personal characteristics. In other words your service is for the person who needs it, not for any specific avatar.

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  3. I enjoyed your story about your avatar. It made the story very relatable and easy to understand how your service works for people. I thought your picture of your avatar was humorous, and made it clear how a service like the one you have proposed would help people out tremendously so that they could avoid situations like this. The story helped me realize that this is something I would have used had I not had other transportation.

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  4. Imelda,
    Your Avatar post is great. You told it like a story, which makes it very interesting. After reading your story, it makes me realize how important a service like yours is for students who do not have a car at school. Your image is great! It goes along with your Avatar story well and emphasizes that inclement weather is another reason for your service.

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  5. Imelda,
    I really enjoyed reading about your view of the ideal customer of a service that functions to better students. It was an engaging post. The issues of transportation at UF are not the best. Other than the public buses if you do not have a car/scooter, you pretty much have to walk or bus.

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